MarCap Corporation

Until a few years ago, MarCap Corporation, a healthcare equipment financing company, was virtually unknown in its industry, despite the fact it had been operating for nearly 30 years. We helped raise MarCap Corporation's profile considerably through a combination of media relations, advertising, event sponsorship, trade show attendance and direct mail. MarCap Corporation is now widely recognized as a consultative financing partner and has been featured in numerous articles on healthcare financing and the development of imaging and surgery centers. a5 also regularly books MarCap Corporation management for speaking engagements on financing and trends in the outpatient sector of healthcare, and produces events that generate a significant return on investment.

Morley

For seven years, we handled brand development for Morley, a musical accessories company. In addition to developing advertising, product packaging and collateral materials, we secured feature articles and reviews of Morley product in a variety of consumer and trade press. We developed close relationships with Guitar World, Guitar Player and Bass Player magazines, among others, as well as trade media. To create excitement around the brand, we also developed in-store events with retailers and promotional concerts to market Morley.

Technical Concepts

Technical Concepts continues to innovate the washroom, developing high quality, hygienic and eco-efficient products. a5 positioned Technical Concepts as a leader in innovative washroom technology through the development of a website and collateral materials. We also integrated Technical Concepts' environmental efforts with sustainable events and conferences like GreenTown: The Future of Community. We continue to produce successful advertising and public relations campaigns to ensure awareness of Technical Concepts' constant efforts to improve washroom quality. We have landed placement in consumer publications as well as trades that target architects, contract cleaners, janitorial and sanitation staff, and facility managers.

Mariani Landscape

Mariani Landscape is an award-winning residential landscape provider with a long and rich history of designing, constructing and maintaining the Chicagoland landscape. a5 assumed the role of increasing awareness of the firm's innovative approach and first-class services through a public relations campaign. We secured featured stories in the Chicago Tribune, the Sun-Times as well as other trade, regional and national media. In addition to PR efforts, we handle advertising for the firm and produce a quarterly newsletter.

Kyron Clinical Imaging, Inc.

Kyron Clinical Imaging, Inc. is a developer of breakthrough brain imaging software. The software suite, Kyron Prism, delivers multiple series of anatomical, functional and physiological images registered in "decks" for clinical interpretation. We handle Kyron's public relations effort, landing placement in prominent healthcare trades as well as receiving local coverage in Milwaukee, Wisconsin. We are in the process of delivering a new image to the Kyron website, collateral and tradeshow materials, positioning them as a field-leading, cutting edge medical technology developer.

Selected work

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