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Jill Armstrong runs a5's Grand Rapids, Michigan office, where she leads business development, marketing consulting and client relations.
Serving for-profits and not-for-profits, Jill works closely with education, sustainability, indoor and outdoor environment and corporate clients. They include Aquinas College, American Society of Landscape Architects-Michigan Chapter, US Green Building Council-West Michigan Chapter, the Wege Foundation, Wade Trim, True Textiles and Cascade Engineering, among others. She has also managed nationally recognized sustainability events for Ball State University, American College and University Presidents’ Climate Commitment, Great Lakes and St. Lawrence Cities Initiative and Steelcase Inc.
During 25 years of managing communications for industry-leading corporations, Jill has earned a reputation for bringing entrepreneurial acumen to companies and their customer networks. Prior to owning her own consulting business, she held a variety of marketing, communication and sales operation management positions with five manufacturers of furnishings and building products where she helped develop strategic solutions aligned with business goals and focused on bottom line results. In addition to leading the successful re-launch of the Turnstone brand of Steelcase, she consulted with several HNI Industries companies including The HON Company and Heatilator.
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Jill developed and led award winning business-to-business and consumer marketing and sales programs for Howard Miller Clock Company and Kirsch. Her expertise also includes brand development; public, investor and employee relations; product and sales training; customer relations management (CRM); sales meetings and event management; and incentive and sales promotion programs.
Jill serves on the board of the West Michigan Environmental Action Council (WMEAC), and is a member of the West Michigan Sustainable Business Forum and West Michigan Chapter-US Green Building Council. She has an M.B.A. from Western Michigan University.
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